We are seeking a motivated and results-driven Digital Marketing Executive to join our team. In this role, you will play a pivotal role in shaping our online presence and driving brand growth through various digital marketing channels. Your primary responsibility will be to strategize, execute, and optimize campaigns to increase traffic, engagement, and conversions.
Key Responsibilities:
- Develop and manage comprehensive digital marketing campaigns, including SEO, PPC, content marketing, and social media strategies.
- Optimize website SEO to improve search engine rankings and organic traffic.
- Plan, create, and manage social media campaigns to enhance brand visibility and engagement.
- Craft email marketing campaigns to nurture leads and drive customer retention.
- Analyze campaign performance using tools like Google Analytics, providing actionable insights for improvement.
- Research and implement the latest digital marketing tools and trends to maintain a competitive edge.
- Coordinate with the content and design teams to produce high-quality assets for campaigns.
- Manage online advertisements on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- 0-3 years of experience in digital marketing with proven success in campaign management.
- Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEMrush.
- Knowledge of SEO principles, keyword research, and content optimization.
- Strong understanding of email marketing platforms like Mailchimp or HubSpot.
- Excellent analytical skills to interpret data and make informed decisions.
- Strong communication skills and ability to work in a team environment.
